How Ebby Works: A Complete Walkthrough

3 min read · Product

"From greeting to personalized pitch to booked visit — here's what families experience on your site."

Ebby is a guided conversation that lives on every page of your school's website. Not a chatbot that waits for someone to type a question. A structured, branded experience that greets families, qualifies them, personalizes the pitch, and books the visit — without your admissions team lifting a finger.

Here's exactly what happens when a family lands on your site.

Step 1

Greet

The moment a family lands on any page — the homepage, the athletics page, the academics overview — Ebby appears with a simple prompt: "How can we help your family?"

Four options appear, all taps. No typing required. No commitment implied. Just a natural, low-friction invitation to start a conversation.

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Step 2

Qualify

Say the family taps "Explore Programs." A short guided flow begins. What matters most to your family? What grade are you looking at? When are you hoping to enroll?

The whole thing takes about fifteen seconds. Every answer is a tap. There's nothing to fill out, nothing to think too hard about. It feels conversational because it is.

Step 3

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Personalize

This is where Ebby earns its place on your website.

Based on what the family just shared, Ebby delivers a pitch tailored to exactly what they said they care about — using your school's own content. A family that flagged athletics and strong academics doesn't see a generic school overview. They see your curriculum and your sports programs. A family focused on arts and character development sees something entirely different.

Every family gets a version of your school that's relevant to them. Most school websites show everyone the same thing.

Step 4

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Convert

At the end of the personalized experience, the family chooses their next step — all inside the conversation. No new tabs, no separate forms, no friction.

The AI layer

After the guided flow, families can ask follow-up questions in plain language. Ebby answers using your school's actual website content and materials — and it remembers the context from the guided flow, so every answer is personalized to that specific family.

"What's tuition for 4th grade?""What does a typical school day look like?""What financial aid options exist?"

What your admissions team gets

• Name and email
• Grade level and enrollment timeline
• What matters most to this family
• The next step they chose (visit, call, shadow day, info)
• AI-generated conversation summary

Not just a name and an email. A qualified lead with full context — so your team walks into every first conversation already knowing who they're talking to and what that family cares about.

That's the difference between a form submission and a conversation.

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